Advertising

Traditional Example : Posterscope Advertising Ltd.

1、Background

So far , advertising industry mainly covers two kinds of business : advertising agency and designs.

As to advertising companies of agency ,it is mainly applied in contract management ，and marketing contract 、purchasing contract and added related contract are also managed.

As to advertising companies of agency , covering 4 periods : scheme 、drafting 、manufacturing and implement.Different periods refers to different business processes , including management on manager class and business process.

So far , there is no ERP system fit for advertising companies' business development and management in the market.Many advertising companies are situated in junior application state on informational management , most of which only apply related finance system. What's worse , the softwares which these companies utilize is of no use to management of themselves businesses , in fact.

2、Advertising Agencies

The business model of advertising agency company , through management of order contract and purchasing contract , mainly earns its benefits from the middle price differences.Such companies' business model is so single that the number of staffs is not too much.However , the problems of such companies' management lie in project contracts and finance payments.

The contract management system , in use in such advertising companies properly , main project requirements is a management system at the core of projects , considering projects as basic management subjects.Bills of documents refered in the project includes the following parts:purchasing quotations 、purchasing requirements 、purchasing contracts 、order contracts 、added contracts 、agency contracts 、receipts 、receiving / payment bills of documents 、receiving reports 、monitoring reports ,etc. All the bills of documents in the same project are related by means of serial numbers so that you can master and manage the whole project's circumstances of profits and losses in ease.When the project is surviving , related staffs can form a virtual team on the basis of related serial numbers.

We are trying to get to know such kinds of companies on key control points in project contract management and finance management according to the following picture , which shows the business model.